In the SEO industry, there’s a saying, “Content is King.” It’s advice we tell our clients about marketing strategies. Essentially, it means that if you do one thing for your website’s SEO this year, you’ll want to write high-quality content.
Creating unique, engaging, relevant, and high-quality content will move the needle significantly and greatly impact how your website performs in search engine results. That is, if you do it right, of course.
So how can you create high-quality content for your website? The tips in this article will help you boost the success of your website traffic and reach your professional goals.
What is High-Quality Content?
There’s a good chance anyone who writes content thinks of their work as “high-quality.” So who determines what is high-quality content? In short, your website visitors – the ones who will be reading it.
To consider content high-quality, whether a blog post or another type of content, it should engage your visitors and give them answers to their searched questions. For your website, you can write this content yourself, or if you prefer, you can outsource it to an expert content writing team, such as Uyo Digital Marketing.
Does Google Give Priority to Quality Content?
Yes. Great content is an important ranking factor for search engines like Google. It signals your website is trustworthy and has a high-quality user experience. Therefore, search engines are more likely to rank your content higher because they’re confident it will answer the users’ questions or requests.
Creating high-quality content benefits you after users have already found you through search results. Top-notch content lowers your bounce rates and makes it more likely for visitors to click on your call to action. And, of course, higher engagement and retention rates mean more money in your pocket.
The following are general guidelines that Google and other search engines use to determine if a piece of content is quality or not:
- The information in the article or piece of content is trustworthy. The source is reliable and written by an expert or very knowledgeable enthusiast.
- The content doesn’t contain any spelling, stylistic, or factual errors.
- The content is original. It’s not plagiarized or duplicated from another source.
- The information is highly-detailed and created with great care. Additionally, it includes all the information that is valuable to the reader.
- Readers will likely bookmark or share the content with their friends on social media platforms. They are also not prone to complain about how the information was written.
Tips for Creating High-Quality SEO Content
Implement the following tips into your content strategy, and you’ll soon have an abundance of pages ranking well.
1. Conduct Thorough Keyword Research
If you’re starting a blog, keyword research is one of the first things you need to do. It will help you determine what topics to write about and how to optimize your content for search engines. Check out our blog about all things keyword research to learn more.
When conducting keyword research, it’s essential to focus on the search intent, which is why a user seeks out information online. For example, do they want general information on a topic or answers to a specific question? Do they want to purchase a product or service?
Writing with these points in mind will help you address what your audience is looking for and why they’re looking. This way, you can ensure they have a good experience visiting your website.
2. See What’s Trending
Another excellent way to get into the mind of readers is to research trending topics. Many tools help you do this, including Quora, Reddit, Answer the Public, and Google Trends.
The goal is to find the specific questions people are asking about that subject and then incorporate the answers into your article. You might even get ideas for other blog posts to write in the future.
Once you’ve compiled a list of questions to address in your content, then create an outline. This way, you’ll be able to organize your thoughts and hit on all the points you want in a natural progression.
3. Engage Your Audience
There are various other ways to write with your audience in mind, besides search intent and finding trending topics. Make sure those article titles are clear, compelling, and enhanced with rich keywords. Visitors will not know your content is of amazing quality if they don’t click on it due to a dull or confusing headline.
It’s also essential you create content that your audience can understand. Use words and phrases that your audience readily understands. Be cautious of the length of your sentences. Try to keep them concise. After you’ve written your high-quality content, run it through the Flesch-Kincaid readability test to ensure that it’s at the reading level of your audience.
Other ways to increase engagement on your SEO content could be using variations in your text with synonyms and alternating between longer sentences and shorter ones. If possible, break up the text with images, videos, numbered lists, and bullet points.
4. Keep It Relevant with Regular Updates
Once you’ve written that fantastic piece of content, understand that at some point, it will diminish in value, it can be outdated in a few weeks or months as industry standards change. So keep that content working for you by regularly updating it. This blog post helps you determine what content you should update and how to do it.
You’re A Content Creator
Now that you’ve learned the importance of high-quality content and how to make it, it’s time to go forth and create! But, of course, as a business owner, you’re probably pressed for time. As a result, you might be too busy to practice the above tips.
If that’s the case for you, Uyo Digital Marketing can help. We create unique, engaging, and high-quality SEO content for our clients to help them reach the top of the search results, boost their sales, and grow their businesses. Contact us today.
